The Fashion Cult

Demna Gvasalia is a Georgian fashion designer, who is currently the creative director of Balenciaga and co-founder of Vetements (French for "clothes"). His unique, freelance and unusual contribution to the Spanish luxury powerhouse has gained him major media attention. Dressing fan favorites such as Kim Kardashian, Alexia Demie, Lil Wayne, Bella...

LOEWE

04/03/2024

Founded in the 1840's Loewe is LVMH's oldest fashion house. The company was established in 1846 when Enrique Loewe, a German merchant (thus explaining the reason behind the "v" pronounced "w") joined a group of Spanish leather craftsmen stationed in Madrid. In 1905 the company officially attained the title of "Supplier to the Royal Court" from King...

Gucci Beauty's campaign for the brand's first cosmetics launch under ex-creative director Alessandro Michele, which includes the shades of 58 lipsticks--aims to rewrite the rules of beauty. Michele's vision for the line, according to the brand, was to represent complete liberty and self-expression, the campaign "conveys a clear message that...

What is fashion? Clothes have an intimate relationship with the physical human body , personal preferences and societal influence all play factors in producing what is referred to as "embodied identity".