The Fashion Cult

LOEWE

04/03/2024

Founded in the 1840's Loewe is LVMH's oldest fashion house. The company was established in 1846 when Enrique Loewe, a German merchant (thus explaining the reason behind the "v" pronounced "w") joined a group of Spanish leather craftsmen stationed in Madrid. In 1905 the company officially attained the title of "Supplier to the Royal Court" from King...

Gucci Beauty's campaign for the brand's first cosmetics launch under ex-creative director Alessandro Michele, which includes the shades of 58 lipsticks--aims to rewrite the rules of beauty. Michele's vision for the line, according to the brand, was to represent complete liberty and self-expression, the campaign "conveys a clear message that...

What is fashion? Clothes have an intimate relationship with the physical human body , personal preferences and societal influence all play factors in producing what is referred to as "embodied identity".